The epitome of timeless elegance
Miuccia Prada, the founder's granddaughter and creative head of the Italian cult label since 1978, introduced a new revolutionary style to the opulent designer fashion scene: She featured luxury within; fine fashion without pomp, logo obsession and trend designs. "Understatement" inspired all her Prada collections. The fashion and accessories of the Milan-based luxury brand are cool, clean, graceful, puristic and minimalistic. Miuccia Prada's concept was utterly successful. Her creations are absolutely unique and international stylists, celebrities and fashionistas go crazy for the look.
Tilda Swinton, Charlize Theron, Gerard Butler, Ben Affleck and Kirsten Dunst just love the timeless styles of the label.
Following the tradition of the small leather good store founded in 1913, exclusive bags, purses and suitcases remained a focus of the Prada accessory collections. One of the Prada classics among the bags was the so-called 'Moon Bag', a real must-have matching every look.
Miucchia Prada loves to experiment with unconventional textures and fabric mixes for her accessories and fashion lines. Comfort is among Prada's most important concerns and therefore became a well-known asset of Prada lines. The cuts and the materials are pleasantly comfy and of exquisite quality.
Prada runs two further collections situated in the moderately priced ready-to-wear segment. Prada Linea Rossa (formerly Prada Sport, renamed in 2006) is the sportive casualwear line of the luxury label.
The Prada Luna Rossa line is affiliated with the traditional sailing contest "America's Cup", whose Italian participants are outfitted by Prada since 2000. On this occasion a small Prada Luna Rossa collection for women and men is featured. The l every year. The legendary Prada sneakers'America's Cup' in different colours and styles also have their roots in this collection. No matter which Prada line you go for, in the end it is always going to be a finished look of simple aesthetics and luxurious flair!