An American Dream come true
Ever since the 1970s the success of the New York brand with the famous logo "CK" is unbroken. Certainly, this prosperity is owed to Calvin Klein's signature style and the constant quality of his fashion, accessories and beauty products. Simple, minimalistic and timeless design is basic to the collections of the label which startetd out modestly back in 1968 and developed into an internationally operating fashion company with its headquarter in Manhattan. Designer and founder Calvin Klein sold his enterprise in 2002 and retreated from his leading creative position shortly after.
The launch of the first Calvin Klein jeans came along with a big hype around the brand. Premium quality and the legendary sexy cut of the jeans let the Calvin Klein denim collections fly off the shelves. While the brand's range of products was extended by sportswear, lingerie, kid's fashion, fragances ("CK ONE"!) and eyewear during the last two decades, Calvin Klein kept on launching provocing and startling marketing campaigns showing lots of sexy skin. CK underwear model Mark Wahlberg and jeans model Brooke Shields
? ("Nothing comes between me and my Calvins!") became well-known as classic Calvin Klein-models. In 1993 Calvin Klein was honoured as "America's Best Designer". Among the fashion scene he was considered the "master of minimalism".
Today the brand features multiple product lines that serve different fashion styles and price levels: Calvin Klein Collection (Black Label, high-end line), ck Calvin Klein (Grey Label, young bridge collection), Calvin Klein (White Label, top sportswear-line), Calvin Klein Jeans (denim line) and even more. Calvin Klein's creative team consists of well established and newcomer designers who remain true to the signature Calvin Klein look and interpret contemporary trends in CK-style.
Among the celebrities and athletes loyal to the brand are Jennifer Aniston, Tiger Woods, Gisele Bündchen, Vince Vaughn, Jude Law and Kate Moss.