The cult brand for individualists since 1924
It all started with a vision of the perfect functional motorcyclist jacket which would withstand all weathers. That was back in 1924 in staffordshire, where Harry Grosberg founded the Belstaff enterprise. Belstaff was the first company to use waxed cotton and based on this concept developed more sophisticated techniques for water- and windproof fibre cloths during the years. Today Belstaff's signature product is famously known as "wax cotton".
The brand continued to further optimize its technology and still invests largely into its product development to guarantee highest quality standards and best functionality of its collections. For many decades Belstaff was one of the most successful companies for aviation and motorcycle clothing.
By now the traditional British brand with the phoenix logo settled in Italy and continues to create prime quality for a wider audience that appreciates tradition and functionality.
In recent years Belstaff patented several innovative fabric processing technologies such as Diablo, IronGuard Nylon, Elastosystem, Reacta Protection System or BelFresh. In 2002 Belstaff added a sophisticated footwear- and accessory line to its collections. In the same year Belstaff's luxury line "Black Prince by Belstaff" sponsored the victorious Honda motorcycle team at the Moto GP world championship. Since 2005 Belstaff pieces are famously featured in several Hollywood blockbusters with spectacular performances in "Ocean's Twelve", "Batman Begins" und "The Interpreter". The celebrated "Aviator by Belstaff"-collection fitted leading actor Leonardo Di Caprio in "The Aviator".
The fine tailoring and fabric processing art that was brought to perfection by Belstaff since 1924 is on display in the nostalgic Belstaff Museum showing the legendary biker and aviation jackets made of finest leather and high-tech fabrics. The Belstaff phoenix logo represents the brand's story of success going through many ups and downs of the last century's history.