DIESEL - FOR SUCCESSFUL LIVING.
Founded in 1978 by Renzo Rosso, the Italian label Diesel is one of the most popular fashion design companies worldwide, a leader in pioneering new styles, with a broad stylistic freedom, and whose mission is to create apparel for independent people who follow their own unique path in life. Tending to precede trends rather than responding to them, Diesel creates products to represent a lifestyle attitude - the Diesel way.
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