PRADA - the Italian fashion label is famous for exclusive designs in sophisticated quality!
Founded in 1913 as a leather goods business, and revolutionized by the founder's granddaughter Miuccia Prada, who entered the familiy business in 1978, Prada is one of the world's most respected luxury goods labels and is said to be the most prominent example of understated luxury.
Miuccia Prada's genius lies in mixing unusual fabrics and putting them together as one piece. She bases her design decisions mostly on intuition and on a careful observation of society and culture, which provokes an interaction of seemingly distant worlds, and creates a natural, almost fashionless fashion.
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